Animation in data visualizations is a subject that sparks considerable debate and differing opinions. Particularly within the context of the International Business Communication Standards (IBCS), there tends to be a prevailing bias against the use of animations, deeming them unfavorable regardless of their specific application. However, at Innofalls, we firmly believe in the inherent power of animation as a valuable tool. Much like colors, animations possess the potential to mislead when overused, yet they can prove highly effective when utilized judiciously and purposefully. This article aims to shed light on why we hold this viewpoint. 

The Human Perception of Movement 

As humans, we possess an innate ability to perceive and respond to movement. Our attention is immediately captured by any motion within our visual field, serving as a survival mechanism that allowed our ancestors to react swiftly to potential threats. This ability persists today and aids us in various tasks. For instance, consider the scenario of crossing a large, bustling road. If we were only able to perceive still images, one per second, our ability to safely navigate to the other side would be severely impaired. Distinguishing between moving and parked vehicles, as well as identifying potential hazards, would become immensely challenging. The perception of motion enables us to estimate the positions and lets us follow objects, facilitating our understanding of dynamic environments. 

The Neglected Potential in Reports 

Reports are designed to provide rapid and precise insights into ongoing developments. They serve the purpose of highlighting what is truly important. In today’s landscape, reports are far from static entities; they incorporate filters, drill-downs, and drill-throughs that dynamically change as users interact with them. It is crucial to acknowledge and perceive these changes. Unfortunately, the power of purposeful animation remains largely overlooked by visualization creators. 

Unlocking the Potential of Purposeful Animation 

Innofalls asserts that purposeful animation represents a potent tool that has been underutilized in visualization practices. The International Business Communication Standards (IBCS) have emphasized the importance of employing colors meaningfully, avoiding unnecessary embellishment. We propose applying a similar principle to animation. Elements within a visualization should be animated only when undergoing noticeable changes, ensuring a consistent approach throughout. Superfluous transitions between different elements should be avoided, as they can introduce confusion and impede comprehension. 

In conclusion, purposeful animation holds significant potential to enhance the effectiveness of data visualization reports. When employed judiciously and with clear intent, animations can effectively convey data transformations, aiding users in interpreting and understanding dynamic information. Report designers should consider embracing the power of purposeful animation, paralleling the prudent use of colors advocated by the International Business Communication Standards (IBCS). By doing so, they can unlock new levels of engagement and comprehension in their reports.